Comments on: Cutting Out The Middleman – When I’m The Middleman http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/ Never Safe For Work Wed, 10 Mar 2010 18:07:20 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: TalkAboutComics Blog » Links Toward a Business Plan http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/comment-page-1/#comment-1100 TalkAboutComics Blog » Links Toward a Business Plan Fri, 13 Apr 2007 16:46:09 +0000 http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/#comment-1100 [...] Cutting Out the Middlemen — When I’m the Middleman [...] [...] Cutting Out the Middlemen — When I’m the Middleman [...]

]]> By: Digital Strips: The Webcomics Podcast http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/comment-page-1/#comment-961 Digital Strips: The Webcomics Podcast Fri, 06 Apr 2007 12:03:07 +0000 http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/#comment-961 [...] It seems counterintuitive, but Christopher Butcher, the manager of the Toronto comics store The Beguiling, looked at the numbers and found that his sales of the Girl Genius trades had increased since the switch. And it seems to be bringing in new customers. In fact, our trade initial orders are up to around 10 copies from 2, and so far we’ve reordered both of the new trades (since the series moved online) to the tune of around 10 copies each. In fact, just yesterday, a dude I’d never seen before came in, asked for the Girl Genius trades, paid his $51 for volumes 4 and 5, and then walked out. Not that I don’t value the conversations I have with my customers, but if our sales were all 3 minutes per $51, I’d most certainly be earning myself a raise. [...] [...] It seems counterintuitive, but Christopher Butcher, the manager of the Toronto comics store The Beguiling, looked at the numbers and found that his sales of the Girl Genius trades had increased since the switch. And it seems to be bringing in new customers. In fact, our trade initial orders are up to around 10 copies from 2, and so far we’ve reordered both of the new trades (since the series moved online) to the tune of around 10 copies each. In fact, just yesterday, a dude I’d never seen before came in, asked for the Girl Genius trades, paid his $51 for volumes 4 and 5, and then walked out. Not that I don’t value the conversations I have with my customers, but if our sales were all 3 minutes per $51, I’d most certainly be earning myself a raise. [...]

]]> By: Jen C http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/comment-page-1/#comment-144 Jen C Mon, 19 Feb 2007 20:05:35 +0000 http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/#comment-144 Huh, that's really quite interesting. I hadn't thought that would work out. But - I think we're working on the fact that if you have LOTS of people read your comic because it's free, you'd probably at least get at least the same amount of people buying your TPB, if not more, because your base is continually growing and your recognition footprint is higher. People like buying things to keep. And I think a lot of people are starting to appreciate both the tangiblilty of paper, and the convenience of digital... Huh, that’s really quite interesting. I hadn’t thought that would work out. But – I think we’re working on the fact that if you have LOTS of people read your comic because it’s free, you’d probably at least get at least the same amount of people buying your TPB, if not more, because your base is continually growing and your recognition footprint is higher.

People like buying things to keep. And I think a lot of people are starting to appreciate both the tangiblilty of paper, and the convenience of digital…

]]> By: Journalista - the news weblog of The Comics Journal » Blog Archive » Feb. 16, 2007: Shorter Journalista 6 http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/comment-page-1/#comment-135 Journalista - the news weblog of The Comics Journal » Blog Archive » Feb. 16, 2007: Shorter Journalista 6 Fri, 16 Feb 2007 08:37:41 +0000 http://comics212.net/2007/02/15/cutting-out-the-middleman-when-im-the-middleman/#comment-135 [...] Retailer Christopher Butcher reflects upon Phil Foglio’s decision to cut out the middleman — that is to say, Christopher Butcher — and take Girl Genius to Internet serialization. If you aren’t already aware of what a smart guy Butcher is, his conclusion may surprise you. [...] [...] Retailer Christopher Butcher reflects upon Phil Foglio’s decision to cut out the middleman — that is to say, Christopher Butcher — and take Girl Genius to Internet serialization. If you aren’t already aware of what a smart guy Butcher is, his conclusion may surprise you. [...]

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