So this morning it was announced that Marvel is pulling their book trade business away from Diamond’s book distribution arm, and moving it to Hachette. They’re still going to keep distributing to comic book stores through Diamond, but Borders, B&N, Chapters/Indigo, etc., are all going to Hachette. You can find a good write-up with all of the details at The Beat.
I don’t really have time to write a full blog post on this, a lot going on today. So I figured I’d just update this one post with my thoughts as I went.
- Question: Was Diamond Books’ recent downsizing because they knew they were losing Marvel? Or is there more downsizing to come?
A representative of Diamond Books answered this one on Twitter: “hey Chris – recent re-org not related, no down-size planned”
- Thought: I’d heard through industry channels that Marvel makes up more of DBD’s business, percentage-wise, than it does of Diamond Comics’ business… That’s a pretty big hit for anyone to take.
- Thought: Related to that, man, Diamond had been really, really pushing Marvel’s books… because Marvel was really, really pushing Diamond to do so. I guess at its base level that’s their job, but I’ve heard a story or two that would make your hair curl. I guess everyone else Diamond distributes now gets 100% more attention for their books? More?
- Question: Does this give any additional credibility to Checker Books’ comments about their decision to leave DBD?
- Q: Did this come from Disney? Or is this just natural growth?
- Q: Marvel said in the PR at the beat that Diamond had grown their bookstore sales by 300% over 3 or 4 years… Was that not good enough or was it a corporate directive saying that the move had to happen?
- Q: Is it just a question of a company not putting all of their eggs in one basket? Because man, does the comics industry EVER LOVE to put all of its eggs in one basket.
More to come,