Full Response: Fantagraphics Signs With Diamond
Although he was under no obligation to do so, Tom Spurgeon didn’t post the full text of my response to the news that Fantagraphics has signed an exclusive deal with Diamond… It’s a little more balanced and nuanced then what ended up in the CR piece, in my always-humble opinion, so I figured I’d post it here.
We really wish that Fantagraphics had consulted us as their retail partners before they made this move, because we would have said “Good God No, Don’t Do It.” We’re very sympathetic to the general indifference of the Direct Market to good comics, including those that Fantagraphics publishes, and we understand the reasons they made their decision. Speaking from our point of view though, we like the opportunity to deal directly with Fantagraphics, because if Fanta has a book in print, then they will have it in stock. That is not the case with Diamond. Even on the largest publishers that have moved their Direct Market business exclusive with Diamond, publishers like Viz and Tokyopop, our fill rates on in-print books are less than adequate. We hope that Fanta knows what they’re in for on that front.
Not to put too fine a point on it, but as The Beguiling we’re fortunate enough talk to reps from a large number of publishers, great and small, and many of them really aren’t happy with their exclusivity deals with Diamond. No one will go on the record about it of course, because regardless of exclusivity or not they’re still going to be working with Diamond going forward and being openly critical of Diamond is not the best way to get good service from them. So, no one talks about how things are not going the way they had hoped, and everyone re-ups for another few years hoping things will change because hey, everyone else is doing it. Worse still, we’re worried about the sort of “chilling effect” that goes on whenever a publisher signs an exclusivity deal. Fantagraphics better than anyone (thanks to reportage in The Comics Journal) knows the havoc that exclusivity agreements caused direct market retailers, particularly with regards to Image and Dark Horse deciding on Diamond after DC had made their deal. Has the consolidation of the direct market to, effectively, Diamond Comics Distributors, shown a noted increase in stores, sales, or market strength over the past 10 years? Particularly for any company that isn’t Marvel or DC? Not at all, and yet the consolidation continues, leading many publishers to believe that there’s no other way to do business and succeed (or at least stay afloat) in the market.
Honestly, we order the majority of our Fantagraphics product through Diamond, all of our frontlist and the occasional backlist. But when it comes time to do actual store restocks on perennials like Ghost World and the works of Dan Clowes, Love & Rockets, the Ignatz Books, Mome, that order goes to Fantagraphics because of a solid discount, and because if the book is in print, the publisher will have it in stock. Right now Diamond doesn’t seem to have Ghost World in stock, which is perhaps just an unfortunate coincidence. But the first time that we try to order something from Diamond and can’t, and that backorder takes weeks or months (don’t laugh, it happens all the time), and that book would have been available to us direct from Fanta? That’s a lost sale for Fantagraphics and for us, and truly unfortunate.
Hopefully Diamond will keep all of these books in stock under this new deal. Hopefully with thousands of new book-format comics coming out every year, Fanta titles now solely available through Diamond won’t get lost in the shuffle. We know that the good folks working at Fantagraphics will be responsive to our needs as their customers just as they always have been; we just hope that history proves us all wrong and that Diamond is responsive to theirs.
We wish them the best of luck.
- Christopher Butcher, Manager, The Beguiling
–
That’s the entirety of what I sent Tom yesterday afternoon, and I’ve been thinking on it since then. In my head, my vision of the comics industry is one where comics are available if not everywhere, than at least everywhere you’d otherwise find printed material. The key to that, in my mind, is more access, and not less. I’m not unaware of economies of scale, of how much cheaper and easier it is to deal with two major distributors than dozens of smaller ones. I just honestly don’t see any smaller store that stocks Fanta/Eros stuff going through the hassle of opening a Diamond account and trying to meet monthly order minimums in order to get something better than a 35% discount when they do a backlist order. I hope there are other options, grandfather clauses, whatever, that keep Fanta’s reach as broad as it ever was. I really do wish them the best.
- Chris
May 14th, 2008 | by Chris
Michigan Retailer Shot, Could Use Some Help
A retailer in Michigan was robbed and then shot in his store last week. He’s in the hospital right now and racking up what I can only imagine are terrifyingly large medical bills because the U.S. Healthcare system is pretty frightening, and like many small business owners he doesn’t have insurance. If you could consider doing as I and many other folks have, and kicking a few bucks his way to help offset some of his costs, that’d be a pretty great thing to do, I think.
And to other retailers or small business-people operating without insurance (or the benefit of living somewhere with good government-sponsored health care), strongly consider your group insurance options through trade organizations. Many comics retailers qualify under booksellers-association guidelines to join those groups and get a decent discounted plan, and there’s always comics retailer organization COMICSPRO, which I believe offers access to a discounted group health insurance plan as well (for U.S. Retailers). Check them out at http://www.comicspro.org/.
- Christopher
May 1st, 2008 | by Chris
Viz’s New Original Content Line
I hinted at it in some of my brief New York posts, but I thought I’d maybe blog a little more thoroughly about my conversation with Marc Weidenbaum, the fella at Viz in charge of Shonen Jump and Shojo Beat, about his work developing a new line of original comics for Viz. We found a bench to sit and chat for an hour on the Friday of the New York Comic Con–just after the announcement of ULTIMO! a collaboration between Stan Lee and Hiroyuki Takei debuting in Japan that very day. It’s worth noting that, for the purposes of journalistic integrity, Marc and I have become fairly cordial over the past few years, and our conversation about the new developments at Viz were much more friendly than professional. I even offered to send this to him before I posted it (something I don’t normally do) in case I got anything wrong, but he said not to bother. So, here’s my take on what’s happening at Viz with their forthcoming line of original comics.
First and foremost, Weidenbaum’s new title at Viz is “Editor-in-Chief, Magazines. Vice President, Original Publishing” which kind of makes sense, as the two manga magazines are where more-or-less all of the original content is being generated at Viz right now. The recent cover-art/interview/short comic by Bryan Lee O’Malley on Shoujo Beat sort of brought this fact to everyone’s attention, though Viz has done original content in the past, including a Pokemon comic strip for newspapers a few years ago. But the original publishing aspect of Marc’s title will likely become very important to the comics industry in the next few years.
According to Marc, it’s all about television.
Marc Weidenbaum: “We’re in a golden age of television right now,” specifically referring to the critically and commercially successful serialized entertainment offered up by HBO, BBC, Showtime, and even some of the networks. Marc feels that there are all of these wonderfully episodic shows that build up a serial storyline with amazing cliffhangers that you can’t miss. And he doesn’t seem inclined to cow-towing to any particular ’style’ or genre of story either, with a crime drama being just as interesting and well produced as a comedy or historical epic… Editorializing a bit here, it’s no mystery that Brian K. Vaughan (for example) was picked up for LOST–his work on Y: The Last Man, Ex Machina, and even Runaways is built on the gripping last-page reveal, and his work is structured in an incredibly compelling way. If I’m reading Marc correctly, he sees this not so much as a model, but as inspiration for a new line of comics work: One that has broad appeal, strong construction, and the benefit of a talented and trained editorial staff.
That last part is particularly intriguing to me, because while producing licensed material does have Viz editors sharing some of the same duties as their original-content producing counterparts in the rest of the North American comics industry–scheduling, proofing, working with creative talent–the Japanese editorial system, the one that Marc referenced a couple of times, is quite different and even more involved than anything you’ll find in North America… In a bit of a coincidence I picked up a new manga by Fanfare/Ponent-Mon at the New York Comic Con just before I was talking to Marc, called Disappearance Diary by Hideo Azuma. It’s about this manga-ka that goes nuts from stress and becomes a bum living in the mountains. In it, the protagonists manga editors are variously portrayed as abrasive, mean, and egomaniacs who threaten and taunt him, draw over his artwork to change it to their liking, and ignore or encourage any number of truly life-destroying behaviours on the part of Azuma-san… as long as the work comes in on time. It’s a comedy. And autobiography to boot.
But Marc’s a smart guy with–believe it or not!–creator interests at heart. He seemed to be talking about a sort of a hybrid system, where he and other editors at Viz had worked closely with Editors within the Japanese comics production system to learn from them, and have brought this system back to North America to put their own spin on it. This also tied in nicely to the fact that Viz’s big guest-of-honour the NYCC weekend wasn’t a manga-ka, but rather an editor, (one Mr. Asano who edits Bleach and Shaman King amongst other top-of-the-charts releases). Marc has a lot of respect for editing and editors in general, and the idea of working with a creator to produce the most successful and strongest possible work. It’s the kind of idea that I can feel myself bristling at, as I type it out now, but hearing it come out of Marc’s mouth I totally believed it… I do have to say that will not be the sort of editorial guidance that every creator is looking for, particularly not in an industry where the idea of editorial mandate from DC and Marvel has become so reviled that it seems every other comics publisher’s editorial guidelines are a hands-off reaction against them.
I was having a hard time getting an idea of this ‘line’ at this point in our conversation, what it might look like, and I couldn’t tell if it was going to be akin to Tokyopop’s “hire’m all and let the market sort’em out” original content strategy, or something a little different. So I asked him flat out–name five books published in the last few years that you could see as part of this line. His response? “None.” Really, not one book? “Not really, I don’t see a lot of the work fitting our ideas. Maybe elements of Scott Pilgrim come closest to it, or Ed Brubaker’s Scene of the Crime or Sleeper. Stuff that’s really good, solid concept-stuff but with a twist to it, a hook.” I believe I mentioned that Scene of the Crime and Sleeper sold fairly poorly at the time, but I don’t remember what, if any, response came of it.
Said I: “I’ve talked to a number of creators working in the ogn or straight-to-collection format, and many of them have very similar concerns about the system of creating a graphic novel with little-or-no input for a year, and releasing these graphic novels to sometimes little or no feedback, and then going back to the drawing board. The idea of shorter serialization has been floated as a possible remedy…” Marc responded that things were still up in the air regarding format, but had heard and shared many of the same concerns. We talked a little bit more about various successes and failures but Marc was reluctant to name names, which I can appreciate…
“You know,” I said. “As soon as I post this you’re going to get flooded with submissions. Horrible people sending you their ideas for a sequel to Dragonball Z, all that shit.”
He knew it, but made it pretty clear he had no interest in submissions right now. “Maybe in a few years we’ll open it up to submissions,” said Marc. “But right now I just want to see already completed work. What you’ve done, what you’re capable of.” So if you’re sitting on the world’s best manuscript for a 3400 part serial about a new level of Super-Saiyan, can it. At least for a little while. But I do have to say that Marc seemed quite genuine about wanting to see published work and specifically mentioned webcomics, mini-comics and self-pub’d work as well as professionally published material…
It’s at this point in the conversation that my friend writer Ray Fawkes (Apocaplipstix, coming this summer from Oni Press) walked by the little concrete benches where we were seated and came and said hello. Ray has 4 projects in development with four different publishers at the moment, is incredibly talented, and above-all sounded like the exact sort of person who would be doing books that would fit with Marc’s idea for the Viz Original Content Line. I introduced them and mentioned something to this effect, and sure enough there was a warm exchange of business cards and a plan to talk further about an exchange of work… So if Marc wasn’t being genuine when he said he would happily look at published work, he was at least putting on a good face in front of my friend ;).
Sidebar: It’s worth noting that at the big Viz Panel the next day, this exact situation came up. Here, I’ll quote from “A Geek By Any Other Name”:
“Someone just asked about whether they’d be accepting any original series, and they answered that they weren’t really looking for anything, which is a little counter to what Brigid and other bloggers heard yesterday.”
I think that’s a pretty clever answer, actually, because Marc made that quite clear to me as well: They aren’t looking for anything in particular. They’re looking for talented people who’ve done great work–at this point in the game–and are probably looking to develop something with them as opposed to just accepting or rejecting a pitch. An important bit of semantics!
Now, you have to understand, all the while I’m having this conversation with Marc… I’m feeling pretty good about all of this actually, but this nagging phrase wouldn’t stop repeating itself in the back of my mind: “THE TOKYOPOP DEAL”. I fucking hate The Tokyopop deal, flat out. It’s awful and abusive of young creators, and while I haven’t gotten up and shouted I TOLD YOU SO at anyone two years later, the number of disenfranchised and angry Tokyopop creators has more-or-less done the work for me. I’m not particularly happy about being right of course; it is, at best, a pyrrhic victory.
“Marc,” I said. “Who owns it?” I was honestly not anticipating the response.
“The creators do. It’s going to be a standard book-industry type contract, although even there we’re doing a bit of tweaking. I believe in that, and we wanted a fair deal.”
Huh, how about that. We discussed it a little further, mentioning things like other-media adaptation rights and all that, and while we really only talked in generalities, it all sounded really reasonable. Maybe even… good. Marc relayed an anecdote about visiting a comics class at SVA the previous week, I think either he mentioned either Tom Hart or Matt Madden or Jessica Abel were teaching, and he was talking about this very line. The instructor sort of built up this menacing tone and said “And now we’ve got a hard question for you, Marc! WHO OWNS THE WORK!?” which I have to admit that’s kind of amazing, that ownership and contract discussions are a part of comics instruction now. But Marc said “oh, the creators.” and just sort of deflated the instructor’s bubble (it was funny, not dickish, at least when Marc told it). You have no idea how heartening it was to hear this, the idea that copyright (amongst many other rights) would reside with the creators of the work. Of course, no contract is perfect and each one is different and be sure to get a lawyer to read things over before you sign them, etc., but just hearing an affirmative and positive reaction to creator ownership coming from the spokesperson for a massive international corporation? Even one with Marc’s long history of publishing and working with comics creators (google him)? It’s fantastic.
Our conversation sort of drifted from that point as it seemed that I’d wrapped up everything I had to ask, and started mulling over my opinions of the prospects of this line. I can’t help but feel that the possibilities of a company as well-invested and an editor as well-intentioned as Viz and Marc both are could seriously shake up comics production, where the money becomes in line in both frequency and scale as Marvel and DC; where they could develop a very creatively supportive but still professional environment; where serialization and the possibility of easy access to the Japanese market (and work produced in a Japanese-fashion) could attract a whole new generation of manga-inspired creators.
Moreso than Vertigo’s announcement at the show that they were actively scouting out “original graphic novels” and, to my mind, trying to directly take projects away from Oni Press, Slave Labor, and Top Shelf, this feels like something that just isn’t being done in the industry right now, but when laid out as Marc Weidenbaum did for me, makes it seem essential… Possibly even as important to original comics content creation as manga was to the bookstores. It doesn’t take a genius to see that serialized original content with a strong narrative hook and enticing cliffhangers are part-and-parcel of the manga experience… perhaps with Weidenbaum’s affection for top-notch (and often very mature) television shows and evocations of Brubaker’s crime fiction, this line of books could be that mythical ’stepping stone to adulthood’ that everyone wonders about for the aging manga demographic.
Or not. It’s pretty easy to look at what I’ve written here and see it as corporate-controlled comics, with nothing to offer the comics auteur. I can’t speak for Marc on this point but I do see validity to that point of view. There’s a reason that someone like Seth designs his books right down to hand-lettering the indicia and choosing the colour of the foil-stamping on the hardcover, you know? I don’t see that as what this line is about, and quite frankly there are lots of places to publish that sort of material that do it very well (Drawn & Quarterly, Fantagraphics, Pantheon, First Second, etc.). But a vision of the comics industry where compelling commercial comics don’t mean superheroes, half-assed movie pitches, or the occasional fluke from the majors (and let’s not forget that Y: The Last Man’s commissioning editor was fired by Vertigo shortly after its launch…!)? At the very least, you can put me on that mailing list.
Anyhow, those are my impressions of the conversation I had with Viz’s new Vice President of Original Publishing. All of which are subject to the haze of memory and just having come off of a panel where I sat 15 feet from Stan Lee for an hour. Following our chat I walked Marc to a cab and resisted the urge to invite myself to his dinner with important people from Japan, which showed some tact on my part (though obviously less-so now that I blogged it). I ended up having a great dinner anyway (thank you, Dave & Raina), and didn’t see Marc for the rest of the weekend. Just goes to show you that it’s important to make time when you can, at these sorts of shows.
Thanks again for being so generous with your time Marc! I hope your inbox is not immediately flooded.
- Christopher
April 28th, 2008 | by Chris
Go, read: What The Siegel Case Should Mean
“The comics industry needs to rectify its historical abuses as best it can, no matter if a court makes them or not. It needs to do this right now. It needs to do it publicly. It needs to do it in a way that honors the creative process… And then, when this is done, it needs to make an unrelenting, industry-wide commitment to the notion that these matters have moral force and that exploitation is intolerable no matter what a legal construction allows. Because there are just as many horrible people out there right now who want creators’ movie rights or who come to the table offering little more than a small advance in order to put their name on someone else’s work, and just as many if not more apologists for same. In a way, it’s hard to blame them. After all, for 70 years, Superman said it was okay.”
Tom Spurgeon
http://www.comicsreporter.com/index.php/what_the_siegel_case_should_mean/
March 31st, 2008 | by Chris
Linkblogging: Hot in Hamlet, What’s up with FCBD?, Toronto News…

+ Flight contributor and graphic novelist Neil Babra recently completed an adaptation of Shakespeare’s Hamlet for the “No Fear Shakespeare” line of graphic novels published by an arm of B&N. The “No Fear” line basically “translates” Shakespearian English into more direct or contemporary English, to make the stories more approachable for young readers. I have a complex array of feelings on the idea of changing the language of Shakespeare without a full modernization, particularly because I don’t think the plot of Shakespeare is as important as the actual language… But that said, I think there’s still value to this approach, both as a study guide and additional learning tool for readers who need a way “into” the works. Luckily Neil has lots of ideas on adaptation, translation, and Shakespeare’s language as well, and he addresses them all on the just completed information page on the No Fear: Shakespeare graphic novel adaptation of Hamlet. It’s really wonderful reading.
Also, I have included a more literal adaptation of my own to My reading of the classic; Neil draws Horatio hot all the way through the book.

+ Has anyone noticed that the new colours on the remastered hardcover edition of Batman: The Killing Joke are kind of boring? Check out this side-by-side comparison of the original colours and the new edition over at PopCultureShock. I think my problem with it is that while artist Brian Boland brings a high degree of craft to the new colouring, he’s drained all of the emotion and… art… out of the work. Little touches like the cast-shadows on the cuffs of the Joker’s sleeves, for example, added more personality and depth to the art than all of the soft airbrush modelling in the world could hope to accomplish. At work my opinion is in the minority, with the majority of customers loving the hell out of the new look. Enh.
+ I’m really glad that Johanna Draper-Carlson put the leg-work in to try and peel away some of the secrecy surrounding comics’ only national holiday (or outreach event…), Free Comic Book Day. I’ve never understood the lack of transparency or accountability that surrounds this event, and I find it incredibly frustrating every single time it rolls around. This time out? The organisation mandated that all books had to be all-ages appropriate, thus reflecting a vision of the industry that doesn’t actually exist. They disallowed the participation of a publisher and then apparently lied about the reasoning (see the comments section). Getting answers is like pulling teeth. They stopped answering. And then somewhat mysteriously retailer Joe Field, the founder of FCBD (before turning it over whole-hog to Diamond), a man who has made very specific mention in the past of his arm’s-length from FCBD, ends up responding to questions that were sent to Diamond.
I’m not one to critisize without putting the work in myself; I do lots of comics outreach. But I think you can do it without the secrecy and misdirection, and a damn site better than what’s gone on. And if Mr. Field wants to ask me for suggestions that generally aren’t followed up on, again, here’s one: Name the people and organizations on the FCBD comittee. Who’s making the decisions, specifically? I’d feel better about the organization and more inclined to support it if decisions weren’t being made behind closed doors, and without any more general consultation of the direct market.
+ My friend Mr. Bryan Lee O’Malley was interviewed on NPR’s “Fair Game” last week about Scott Pilgrim. It’s a fun little interview and it’s the last segment, so fast-forward until there’s about 10 minutes left in the program.
+ The New York Times’ “Papercuts” blog offers up The 7 Deadly Sins of Book Reviewing. In keeping with the form, the 7 sins are particular words that are overused by reviewers and critics to the point of uselessness… Are the standards in comics criticism high enough that something like over-use of word “poignant” is something we have to worry about? I mean, how often are we likely to see the word “lyrical” in the latest plot-recap of last week’s Avengers? Or am I just being a bitch? Or both?
+ At Gay Pop Culture Website AfterElton.com, prominent gay comics fan/writer Lyle Masaki has been covering comics and geek culture turning on the broader gay audience to all that’s gay in comics (though mostly the superhero and Buffy set). “Six Gay Geeks Who’ve Improved Popular Culture” is a recent piece from Lyle that tags comics mainstays like Phil Jimmenez and Andy Mangels for their comics-centric contributions to geek culture. It’s a solid read.
+
I found myself needing to write a short history of comics in North America recently, and found the website The History of Romance Comics to be a really useful compendium of knowledge on some of the most popular and bestselling comics North America has ever seen. Who knew that they also feature a great collection of romance comics reprints as well? Check out their fantastic collection of pre-code romance comics and history articles.
+ Thank you John Jakala for pointing out that Paul Levitz isn’t so hot at the math. Unfortunately, the platform for Mr. Levitz’ creative accounting is the blog & Newsarama, and the comments section there is such a fucking pit that any legitimate criticism of the facts presented in the column is likely to get drowned out by mouth-breathers still angry that every DC comic doesn’t come with bound-in $50 bills. Le Sigh.
+ Finally, though it isn’t specifically about comics I wanted to talk a little bit about bookstore culture… Here in Toronto the bookstore landscape is a-changing. Our neighbors at Ballenford Books on Architecture will be closing their doors in the next few months. They’re currently working to liquidate inventory which means some nice sales on some beautiful books… I really like this store and bookstores in general. It’s always sad when one decides to close their doors.
Meanwhile, one of my favourite indy bookshops is closing as well, but with a happier ending. “This Ain’t The Rosedale Library” will be closing their 22 year old spot in Toronto’s Gay Village, and moving to a smaller (and likely much cheaper) space in Kensington Market. They’re also having a pretty amazing sale right now, with 50% off of the already low prices on remaindered books. I’m going to try to get over there first thing tomorrow…
And that’s it for this post. Thanks for reading!
- Christopher
March 31st, 2008 | by Chris
On Comment Moderation…
I moderate all of my comments.
Primarily because sometimes the spam filter breaks down and I had to delete 50 pieces of Spam from the moderation queue on Friday. Partly because I don’t really value everyone’s opinions equally. Seriously. It’s nice to pay lip service to the idea that everyone’s dissenting opinions are valid and… whatever, but they aren’t. Why am I spending my time and bandwidth giving people I literally think _nothing of_ a platform for their rantings? Why should I expect that I can go to someone else’s blog and say _literally anything_ and deserve to be heard? More importantly, why does anyone want to be a part of a forum where their opinions are given equal weight and access to those of racists, misogynists, misandrists, homophobes, or just the chronically, painfully stupid? Is it masochism?
My blog is not “The Government,” neither is anyone else’s (to my knowledge), no one is censoring you. Start a blog with your ridiculous dissenting opinions. They’re free, and you can spout off all of the hateful stupid bullshit you want. America!
- Chris
A public service announcement, for those that they now need to unsubscribe or otherwise stop reading because my politics disagree with theirs.
March 23rd, 2008 | by Chris
Limited Edition Manga T-Shirts…in Japan

Oh man… Japanese clothing retailer Uniqlo is helping celebrate the 50th Anniversary of Shonen Sunday Magazine by releasing a year’s worth of limited edition manga shirts! The first 10 shirts were released for sale on Monday, and feature a range of classic and contemporary manga series, all priced at just $15 a pop! I can’t figure out how to order them internationally, which means that you’ll probably have to pick them up IN Japan. But if you can? Duuuuuuuuuude. You instantly become the coolest otaku in town.
Shown above is the Ranma 1/2 shirt in black, by Rumiko Takahashi. If anyone’s headed to Japan in the next little while, I take an XXL…
More shirts:

Ashitaka No Joe

Cromartie Highschool!

Ge! Ge! Ge! no Kitaro! (Nifty)
- Chris
March 22nd, 2008 | by Chris
PiQ Issue #1: Post-Mortem
I think it’s important to point out that in the first issue of PiQ, the magazine calls its readership the following names: nerds, dorks, geeks, freaks, maniacs, and pervos.
They seem to mean these little bon mots with affection, but it does tell you quite clearly what the editorial staff thinks of its readership. Of course, the new magazine from ADV (nascent anime and manga publisher) is meant to replace Newtype USA, their former chronicle of otaku culture with a name and content licensed from the original Japanese Newtype magazine, and so some recognition that it is the hardcore fan who may be used to such derisive terms may simply be a way to ingratiate itself to the new readership. But it’s going to take a lot more than saying that we’re all nerds together and adopting the tagline “Entertainment for the rest of us” to convince me that they have anything to say, let alone that we’re all alike…
I previously covered PiQ magazine when I got my hands on the press-kit for the magazine prior to its release. The press kit broke down the aims of the magazine and their demographics quite clearly: they want men age 18-34. I’d say the magazine delivers on that promise, though they don’t quite realize that not every man in that demographic is interchangable…
I’m going to be upfront and say that I disliked the first issue. I’m not going to string you along listing good and bad before revealing my ultimate conclusion; PiQ Magazine #1 wasn’t very good. That out of the way, PiQ does have strengths to recommend it, and a lot of potential, but going by the first issue they’re going to have to work awfully hard to achieve any measure of success. It’s incredibly problematic and likely quite rushed, and with a lot of former Newtype readers already very, very angry at them, they’re going to need to improve, and quickly, to get a chance at long-term survival.
I’ve written an incredibly thorough page-by-page analysis of the magazine. It’s taken days to actually put it all together. I’ve included it behind the cut because people browsing here probably have no interest in a 6500 word essay on a magazine that they will never read, but when I say POST MORTEM I actually mean it. I am digging through the entrails of this thing CSI-style to find out what they’re doing and why. Don’t say I didn’t warn you, and you probably shouldn’t bother reading unless you’re really, really interested in the subject.
With that, click to continue: Read the rest of this entry »
March 17th, 2008 | by Chris
Japan 2007: Nakano Broadway Mall

Nakano Broadway Mall is pretty darned cool. Located at Nakano JR Station just a few stops from Shinjuku, Nakano is your typical Japanese mall, except 75% of the ‘typical’ stores have been replaced with shops aimed squarely at hardcore otaku. From the arcade areas to the original art and animation cells to the manga and the toys to the idol goods and video games… just fucking everything. You will spend a fortune, nerd, so be sure to bring one with you.
I had such a good time here. To see some of the amazing stuff we found at the mall (like that original Tezuka sketch up top going for $1500 or so), just keep reading.
February 6th, 2008 | by Chris
Selling Comics At Conventions
Hey there. I started typing this a couple of times, but despite how wretched the behaviour has been by a couple of retailers (and the CBIA forum in general, as of late) I’m not quite ready to burn all of my retailer bridges just yet… but I did want to comment on this. So here my nice response:
The Beguiling is the premiere sponsor of The Toronto Comic Arts Festival, and the fest actively encouraged participating exhibitors to debut new works at the show. We did that because we wanted the exhibitors to have a good show, first and foremost. The benefit to us? As a local retailer, we knew there would be too much stuff for any one person to buy, and because every new book that comes out needs all of the promotion it can get, the excitement generated at the show that will last for the next couple of years and we’ll reap the rewards of all of that. So, you know, it’s actually more advantageous for us–as a local retailer–for these publishers to do big launches of these books, even if we don’t get all the sales, because more often than not, it’s these big launches/pushes that help put the books on the radar of our customers on the first place.
Part two of all of this is the fact that I’ve worked on the publisher side of the table as well. I’ve been behind a publisher booth, at The San Diego Comicon, selling books that had not yet been released to direct market comic book stores. And you know what? I don’t really think that enough credit is being given to the customers in the direct market. I would say that the number one question I was asked was “will this be available in comic book stores?” when confronted with a debut book. It’s a different story when there’s an author signing accompanying the debut or something, but yeah, customers want to honour their preorders and don’t want to lug around books at a show that they can get at their local store in the next month. And the reality of the situation is, if the book is so popular and so desirable that customer absolutely must have it as soon as it’s released, then I think that this is indicative of the kind of excitement and buzz really affecting customers in a large way… and that they weren’t really “our” customer in the first place, so much as someone who just likes to buy comics where they find them.
Much to the detriment of my making friends at retailer get-togethers, I think this is more of a non-issue than anyone would care to admit, a matter of principle that doesn’t even come close to playing out in the real world. I’m actually a lot more concerned, on the release-date front, about Diamond’s continuing inability to process books that they receive as a distributor as fast as the bookstore chains. Most bookstores are receiving manga, “mainstream” book publishers graphic novel releases, and magazines like Giant Robot, between a day and a month before Diamond gets them into my store. This week Diamond shipped Negima Volume 16, and I’ve had that direct from Del Rey since before Christmas! Maybe it’s easier to issue veiled threats against independent publishers than it is against Diamond? There are serious distribution inequities within the direct market, but I don’t think this position paper begins to addresses them… they certainly aren’t coming from 100 copies of Kramers Ergot at the San Diego Comic-Con.
- Christopher
January 31st, 2008 | by Chris