The 20% number is actually bullshit, apparently no layoffs, just shoddy reporting by the LA Times. Everyone’s just moving over to DC main. I think brand simplification would be good. DC Main and Vertigo. That sounds good to me.
And they need to do the Avatar thing and just offer paperback, hardcover, and super deluxe hardcover at the same time with no incentive variants. Avatar’s been totally successful doing that at my local store.
]]>