Happy to hear Comics Alliance is back this morning. It’s a website that went away in the midst of a weird corporate reshuffle, and while I’m always happy to see an opportunity to remind people in the comics industry to own what they create so this sort of thing can’t happen, I think the site was more valuable than that.

Essentially, Comics Alliance’s greatest strength was the way it trained its readers to care about a wider medium.

All websites train their readership to expect things, and with enough time influence the way its readership views and understands things. Most comics related websites pull hard (HARD) for Marvel and DC, announcing literally every single piece of promotion from either company with equal or greater weight to legitimate news stories from the rest of the medium or industry. Marvel releasing a pictureless image with a piece of text on it for a second- or third-tier book is given the same ‘news’ weight as cartoonist imprisonment in Egypt, as a feature-length interview with a comics master, as a Hollywood casting rumour (when they bother to cover the middle two). This isn’t a direct criticism, just an observation. Today it’s “Villain Month” at DC, as if the other 11 months of the year were somehow “Villainless,” but that’s the game and that’s how sites choose to play it, all the luck in the world to them.

In running their content this way, sites have trained their readerships over time to treat all news this way, that what Marvel and DC are doing at any given time is equally as important as literally anything else happening in the industry or medium. And, very much for the better I think, Comics Alliance got in there and changed the focus significantly towards a much wider view of the medium and industry, and was very successful at it. It tackled gender and sexuality in a way that most sites did not, it tackled webcomics & tumblr comics culture (Adventure Time & pin-up art in particular) in a way that most sites did not. It was generally a fun site to visit, and the tone was consistent. Granted, it wasn’t perfect by any stretch–on the day the site went dark, only 1 of the 12 articles posted was actually about an actual comic book–a pretty poor send off for the site and an unfortunate billboard to leave up for critics happy to see it go. But generally half to three-quarters of the content on the site on any given day is about comics and their creators, which is a pretty good mix when you want those general-interest geek-culture eyeballs powering your ad dollars. Marvel and DC promo stuff gets a nod, but generally only when it is something largeish (reboot, multi-month marketing event), and apparently literally anything at all that Chris Sims wants to write about is given equal weight to that. It basically put forth a vision of “comics” that didn’t really exist beforehand, one that included young people and queers and webcomickers and ladies and POC, and that’s very much to its credit. That is a good thing.

It, understandably, doesn’t do much for people who have a deeply contrasting view of comics. Tucker and Abhay over at TCJ ripped Comics Alliance a new asshole last week on news that it would be returning, in the grand style of TCJ ripping new assholes out of things that it doesn’t particularly appreciate. With all due respect to Tucker and Abhay, I don’t think they get what’s important about what CA did, and will apparently continue to do. I mean, I don’t care about 75% of what Comics Alliance posts about either (gasp!). I don’t ever want to read a story about a Batman car seat, it’s a waste of where an intelligent article could go. But the industry and the medium needs that readership and the comics that Comics Alliance caters too–and most other sites ignore outright, TCJ included–just as much as it needs a regular column for people to be snotty about things that aren’t to their taste. Insert smiley-face.

So! Comics Alliance is now back online at http://www.comicsalliance.com. They’re currently undermining this entire post by running a review of a 2006 titty-movie based on a video game as their top post. Comics!

- Christopher

A few months ago, I had the opportunity to letter a very cool short story by acclaimed experimental mangaka Akino Kondoh. The story is written and illustrated by Kondoh, translated by my good friend Jocelyne Allen, and it was published online for free at WordsWithoutBorders.org. Words Without Borders is a unique organization that “promotes cultural understanding through the translation, publication, and promotion of the finest contemporary international literature.” Filled with short stories, comics, interviews, and more, the site is fascinating and filled to the brim with great content.

You can read Ladybird’s Requiem at http://wordswithoutborders.org/graphic-lit/ladybirds-requiem.

Stick around the site and you can read more comics (and read non-comics stuff too, if you want) by some of my favourites, including Étienne DavodeauFrançois Ayroles, and Killoffer, amongst others.

Thanks to Words Without Borders and Jocelyne for the opportunity!

- Chris


Hey readers (if any of you are still out there)! I wanted to let you know I wrote a comic strip for the webcomics portal SHIFTYLOOK that is nearing the end of its run this week. It’s called SKY KID, illustrated by the amazing Jeffrey “Chamba” Cruz and lettered by top-notch letterer Marshall Dillon, and I’m really pleased with it. :)

You can start reading my contribution to the series at http://www.shiftylook.com/comics/skykid/war-zeppelin-air-fortress-quatro-z, which will introduce you pretty clearly to What’s Happening. Then click the little >> in the upper right hand corner to see the next strip.

My run on the story is 15 episodes long, and is a capper to the story begun by my very good friend Jim Zub (1, 2) who handed the reins over to me for a while. You can also read the whole kit’n'kaboodle starting at the very beginning at http://www.shiftylook.com/comics/skykid/skykid-001. Thanks to Jim and the ShiftyLook team for allowing me the opportunity to play in their sandbox awhile… :)


- Chris


Hey guys,

I probably shouldn’t write this, propriety being what it is and all, but I certainly shouldn’t write it on any sort of TCAF website, so blog update.

I wanna talk about two quick things that I’ve seen come up about TCAF, in an unofficial capcity. That’s anxiety about the event, and ‘cosplay’.

Anxiety: It’s perfectly normal to be nervous and excited about meeting people at an event, any event. Meeting someone whose work means a lot to you can be scary, meeting possibly dozens of those people in a two day period can be overwhelming. And, make no mistake, TCAF will totally be busy. There will be a lot of people. But, and here’s the thing you should remember: Toronto Reference Library is 6 floors (5+ a basement), and has a huge and lovely outdoor area, and could probably acommodate crowds 3 times as big as TCAF comfortably. There are all kinds of spaces in the library which, all through the weekend, remain quiet, and cool, and basically empty except for a few people reading quietly. Seclusion and a place to relax and center yourself is never more than a 60 second walk away when you’re in the library.

And if things get to be just too much? Walk out the front door. There are spaces all around the library that are nice and open. Go and get lunch, go for a walk and get some fresh air, go sit and read some of the comics you’ve bought. Relax. There’s no reason to force yourself to stay in a crowded area if you’re not feeling good about that, and there’s plenty to do off-site. If you get anxious or panicky or need to take a moment, there’s plenty of ways to do just that.

Cosplay: We don’t encourage cosplay at TCAF. It’s a ‘no cosplay’ event. But that doesn’t give anyone the right to be a jerk to anyone else whether they’re in costume or otherwise.

We don’t encourage cosplay for the safety of the cosplayers and the public. To make it as simple as possible, comic book conventions, regular comics events, are a ‘safe space’ for people to express themselves without fear of criticism or rejection. There’s a sort of mutally-agreed-upon pact between attendees, about “letting your freak flag fly” to use an olds expression. TCAF takes place in a public library, with a lot of people who don’t consider TCAF to be a comic convention (including me, including the public, including the thousand people there just to use the computers and check out books). There is no mutually agreed upon pact between attendees of TCAF and the members of the general public at the library that day, other than the general social contract that governs us all in our day to day… and that general social contract doesn’t make a lot of room for dressing as characters from comic books, which means the verbal gloves can come off, to mix a few metaphors there.

I don’t want anyone at all to be hurt by mean words or bad encounters at TCAF, and because we can’t guarantee a ‘safe space’, a non-agression pact by everyone who’s going to be there, it would be flat-out irresponsible of us to get on board with cosplay. But as always, we respect an indvidual’s right to express their identity, and like I said, no one should be a jerk to anyone else whether they’re wearing a costume or otherwise.

So, yeah, that’s the deal. None of this is ‘official tcaf policy’, this is words of wisdom from someone who has been going to comic book events for more than 20 years, and has used his experience to plan and program his own. I want you to have a happy, safe, easy time at TCAF. We make recommendations and not-quite-rules to facilitate that. In the end, you’ve gotta do what you’ve gotta do, and we’ll be there to deal with the consequences and fall-out from that. But, for the last 10 years or so, there hasn’t been any. :)

All the best,

- Christopher


The talk of the town, so far as manga publishing is concerned, is Brigid Alverson’s excellently-researched piece on manga publishing in 2012 and 2013, over at Publisher’s Weekly. [link]

“… ICv2 CEO and industry analyst Milton Griepp offered a grim take on the manga market: while sales of comics and graphic novels as a whole were up, … manga sales have declined for the past three years and were down 35% in the first half of 2012. The next day, as if in some alternate reality, fans dressed as anime and manga characters crowded the halls of the Javits Center, lined up to get autographs from Moyoco Anno, packed a large room to hear Yoshitaka Amano speak, and competed enthusiastically in trivia games to win swag featuring anime and manga characters. What’s going on here?” – Brigid Alverson, PW

I was interviewed for the article, but unfortunately, due to my own stupid schedule, I got my response to Brigid’s questions in too late for them to be included. Because I couldn’t be a part of the article, I asked Brigid if she would mind me posting my thoughts here (in a slightly edited format). She agreed, and you can feel free to read the following as a footnote to the PW article. :)

I was surprised to see in the ICv2 White Paper that the market had continued to decline because, for us at The Beguiling, sales had stopped falling and plateaued over the past 2 years. Manga remains as important a category for The Beguiling as its been in my decade as the Manager here–and it is the best and most effective category overall for outreach to young readers, and way up there for readership in general.

The demographics have changed and we’ve seemingly lost a generation of readers in their late teens and early 20s to piracy, but the midlist remains very strong in manga as a category and young readers and folks in their thirties and above are still buying books–though probably in conjunction with digital ‘sampling’. The smash hits are fewer and farther between though, and I wouldn’t mind one or two more of those per year.

I continue to be baffled by the inability for the direct market and manga publishers to work together… I’m equally frustrated by Diamond’s reluctance to keep books in stock–or even to reorder them when retailers ask for them!–as I am with publishers’ not recognizing the need for greater education, canon-building, and the continued literary value of their own books. There are titles that remain continually unavailable to the Direct Market, that are part of comics’ literary canon (let alone their extremely prestigious place in manga publishing)… it’s a spectacular failure at every part of the system. As a retailer I regret not making as much noise as I should about the issues, and not fighting as hard as I can.

I’ve always thought that Direct Market stores could benefit significantly from manga as a category, as we have, with the proper investment of time, energy, and perhaps staff resources. Unfortunately those are three things that seem in short supply at most comic shops. In my experience it’s been hard to convince publishers to invest in the Direct Market as a whole when it’s a constant uphill battle. We’ve had great success on a one-to-one with publishers, and at The Beguiling we’re grateful for our strong publisher relationships… but the DM as a whole? Those non-returnable sales could be a huge boon to any publisher’s bottom line. But because the responses from other markets are generally friendlier, more immediately lucrative, and far, far easier, I imagine that’s where the attention will continue to go. I’d love to be proven wrong, though.

- Christopher Butcher, Manager, The Beguiling

Hey Toronto! Two great comics events worth your attention…!

Saturday, April 13, 2013, 3PM
The Beguiling, 601 Markham Street, Toronto, Ontario, Canada
Free To Attend


Brian Wood is the multiple-award-winning, critically acclaimed author of literally dozens of your favourite series, and he will be doing a very special signing at The Beguiling on Saturday, April 13th, at 3pm. Bring your comics along to get signed and meet Brian, and check out some of the very cool/rare comics we’ll have available for sale at the event. All attendees at the signing who make any purchase will receive one of two limited edition prints from THE MASSIVE absolutely free.


Tuesday April 16, 2013
North York Central Library Auditorium, 5120 Yonge Street
7:00 PM • FREE


Once again, the Toronto Comic Arts Festival is proud to partner with the Toronto Public Library on Keep Toronto Reading to present lively and informative graphic novel programming.

This year’s program will feature Charles Brownstein, head of the Comic Book Legal Defense Fund, to discusses censorship in comics. His presentation will be Followed by a Q&A moderated by Christopher Butcher; manager, The Beguiling, and festival director of the Toronto Comic Arts Festival.

Ah, well he’s finally done it.

My friend Andrew Wheeler has, for the past few months, been releasing free podcasts of his Victorian adventure novels entitled “Valentin & The Widow.” For these past few months, I’ve been meaning to post about them, but I’d been waiting until I had listened to them so I could give a more qualified recommendation than “My friend did these, and you should support him!”  Frankly, I think qualified recommendations, like “I really enjoyed this, and I can recommend it to fans of X because I also enjoyed X,” carry a lot of weight, and considering the wealth of material available on these internets, a personal recommendation carries a ton of weight.

Except I hadn’t listened to them, because I’m busy, and then I didn’t recommend them, and now he’s gone and released e-books. So there are two completed novels by a close friend, and at this point, I’ve failed for 3 months to mention that he’s been doing this wonderful thing, and, well, priorities, Christopher. 


I humbly invite you to check out the website of Valentin & The Widow, where you can listen to recordings of wonderful books, and, if the mood should strike you, you can purchase e-book versions of said novel.


I will work very hard to actually read and/or listen to them shortly, Wheeler. Please, readership, do me one better than that and go and check them out with all due haste.


- Christopher

I sat down to write this entry and realized I’d forgotten my login information to my blog. After 10 or 11 tries, I made it in, but… wow. How’s that for perspective?

It’s funny too because I actually sat down to relate an anecdote about blogging.

You see, I’ve been blogging here (although it’s been getting faaaaairly intermittent) since 2002, and writing a version of this blog since 1997. I ‘came up’ with a lot of other people, and was right on the edge of the blogging explosion. While it’s since imploded somewhat, making way for microblogging like Twitter, Facebook, Instagram and the like, there are still folks putting good material out there on a regular basis in the medium-length blogging format. I still follow them through Google Reader (well, for another few months anyway) when time allows, and it’s fascinating to see the way that people and their lives have changed in the dozen-plus years I’ve been doing this.

I’ve been following one blog for a while now, maybe 6 years? It started as being a blog about someone who moved to Tokyo and their efforts to acclimate, and became less about the day to day and more about the family that they were raising there. I, and anyone else following, was getting the same updates about this bloggers’ life and family as their friends and family back home were. I was scrolling through baby pictures a year or two back on the computer, as that was what had come up in my feed that day, and my husband stopped to ask whose baby it was. I started trying to explain and he kind of got a look on his face like he was mentally remembering to raise his Facebook privacy settings again.

I’m not so naive or crazy as to think I’m “Like a part of their family,” now or whatever–that’s some crazy shit right there. But we’re definitely peers in the blogging world, and I’ve been–a fan? –silently observing? the parts of this blogger’s life that they’ve chosen to share with me, and with the world, for longer than I’ve known some of my closest “IRL” friends. It’s a type of relationship that didn’t exist a generation ago, and now thanks to microblogging it’s probably the most prevalent relationship in the lives of most users of Twitter, of Tumblr, of macro and micro blogging. I know more about people hundreds of k/m away than I do about certain people in my social circle, because the people farther away are way better at Facebook.

This is not news, probably, to anyone reading. Both mainstream media and interpersonal media have been digging into this divide for quite some time now. But I had a very sharp moment of clarity just before I sat down to post this, and it’s what prompted me to share.

You see this blogger I’ve been following for years had taken an extended vacation from Tokyo–with child, sans spouse. And stopped updating their blog. And… I couldn’t help but be worried that this meant they were getting divorced. It was a stupid, unexpected feeling to have, but over 5 or 6 years of learning about the daily life of this person, I have grown to care for them. I was almost immediately critical of my own feelings–’You don’t even REALLY know this person, and they certainly don’t know you!‘–echoed around my head. The media message is very clear as well; we can mock or hate or celebrate or enjoy the people on the other side of the screen and that’s acceptable, but to actually care about them is pitiable or suspicious. Half the responses to any sort of personal, financial plea for a Kickstarter or Paypal fund-drive are met with hostility. I mean, go back through this blog post you’re reading, check out the language I’m using to not seem like a creepy stalker… and I’m one of the ‘enlightened’ commenters, as far as I can tell.

So yeah, totally worried about the possible end of the marriage of two people I’d never ‘met’, but had spent dozens of hours with. Until just 20 minutes ago, when on that user’s Flickr a bunch of new photos popped up of the happy family back in Tokyo. Still no blog post, still no real update, and frankly still no real insight into their lives or situations beyond some happy pictures in the park, but my sense of relief that everything was ‘okay’ was genuine… which started that whole weird shame cycle up again.

So I thought I’d sit down and write about it here.

The thing is, I’m aware that I’m a pretty public person, even though I’ve worked in the past few years to pull some of the truly private stuff back as much as I can. I’m aware that the things I’ve created or that I participate in are bigger and more important than me, and that means pulling back a little bit of my rather large personality to let them shine. Not completely of course, as any drunken evening on Twitter will tell you, but there is effort being expended. :)

Despite being a public person though, I am still genuinely unsettled at first when people in the real world tell me that they like my blog. Here at comics212.net. Or that they’ve been reading for years. Or even when they tell me that I’ve positively impacted their lives. It’s disconcerting. I’m not entirely sure why, like I said I know what goes up here and what I’m trying to do. But yeah, it takes me a second to tamp that shit down and respond like a normal human would: “Hey, thanks. That’s nice of you to say.” Often followed by “ugh I’m sorry I haven’t updated in like, forever.”

My relief at finding my blogging peer was still safe and secure in their personal life was weird–but expressing that concern/relief to them would be mortifying. I mean, why should it be, right? But it is.

It’s something that really resonated with me, as I’m still meeting people for the first time that have been long-time readers of Comics212. People that have seen me share probably more than I know in these 15 years, that might be getting an even larger piece of the Christopher Butcher ‘puzzle’ through Facebook, Twitter, Flickr, Instagram, or who knows? I’m still pretty steadfast that knowing about someone and ‘knowing’ them remain separate things, particularly as most people curate the aspects of themselves that they present to the world… But I was reminded by my own thoughts to have empathy for the actions of others, to calmly and rationally respond to what may seem like overbearing familiarity, and, since I’m the one putting it out there, to take some responsibility for my role in the situation.

(As a very important aside: I’ve never felt unsafe because of the blog (very fortunate there) so my prescription is for myself. Folks who have been threatened should deal with that as seriously as possible–I hate that I need to put this in, but looking at the tone and tenor of Internet ‘discourse’ in 2013 I pretty clearly do.)

So to close: I did not write my blogging peer and wish them well, but I do. I just wish they’d update their blog more, now that their vacation is over.


- Chris