sj_70.jpgSo, I read Deb Aoki’s transcript of the panel The State of the Manga Industry from last weekend’s New York Anime Festival. Did you? You probably should, it’s very interesting in spots, particularly Kurt Hassler’s answers about Yen Press’s plans as they approach their first anniversary (Black God Volume 1 shipped through Diamond on October 10th, 2007). I certainly hope Haruhi hits for those guys…
Anyway, I bring it up here specifically because part of the panel has been bugging me for days now, the part about manga magazines. I’ve been following all of the manga magazines since their inception, I have a real interest in serialized manga anthologies going back to when I bought untranslated Shonen Jump volumes from a Japanese grocery store every month. I gotta say, Michael Gombos from Dark Horse’s comments on the nature of Shonen Jump… That really didn’t sit well with me. Here’s the relevant section from the Panel:

Is America Ready for More Manga Anthology Magazines?
Dark Horse launched and then folded their anthology magazine Super Manga Blast years ago. Several others came and went like VIZ Media’s Pulp and Animerica Extra, Raijin Weekly from now defunct Raijin Comics and TokyoPop’s Mixxzine.

Fast forward to Summer 2008, when Yen Press launched their anthology magazine Yen Plus and Del Rey Manga published the first issue of their manga-lit anthology, Faust. So is America ready to read and buy more manga magazines?

Michael Gombos, Dark Horse: “(Dark Horse) did put one out, Super Manga Blast, which was canceled a few years back. You can put out an anthology, but I don’t think it’ll be profitable, or at least that’s been our experience. For VIZ’s Shonen Jump, they treat it like an advertising expense.

“I can only speak from Dark Horse’s experiences, but it only made enough to pay for the translations for the paperback editions. There’s a burst of energy when something starts, but its hard to sustain over the long term.”

Italics emphasis mine.

Speaking as someone who really researches manga, I don’t think that’s actually true. The last circulation numbers that I was made aware of put Shonen Jump in the 200k/month sales bracket, possibly higher. Just working on available information like price, rough costs, and the amount of advertising in the magazine, there’s no way that Viz’s Shonen Jump isn’t turning a profit. Further, I’ve never, ever heard anyone from Viz ever refer to Shonen Jump as an advertising expense.

I also… and I’m sorry for seeming worked up here, but… how can you even begin to compare Super Manga Blast to Shonen Jump? They’re for audiences that differ in age and taste, one of them never got newsstand distribution, one of them never had nationally syndicated cartoons based on the properties it contains, one never came with Free Yu-Gi-Oh Cards. Where is Gombos getting this information from? Because this contradicts everything I know about Shonen Jump, and I think in the end it’s him, not me, that’s wrong about this stuff.

Particularly when, at the beginning of the next paragraph, he starts “I can only speak from Dark Horse’s experiences…”.

So, yeah. I would take that statement with a grain of salt.

I don’t imagine Viz will ever publically comment on an offhand remark like this, they don’t tend to, uh, engage their fellow publishers in public fora… But I’m super, super curious about where Gombos got his information now…
- Christopher


Tom Spurgeon created a list of The 50 Things That Every Comics Collection Truly Needs, and then it turned into a meme. I figured I’d participate.

Plain = Things I don’t have
Bold = Things I do have

1. Something From The ACME Novelty Library – Even for folks that’ve tracked down the collections that compile most of this material, many of the original issues are great fun (and some are unreprinted!).
2. A Complete Run Of Arcade
3. Any Number Of Mini-Comics – I was a fiend for mini-comics back in the day, and still have a box or two of them from the likes of Matt Feazel, Sean Bieri, and the rest of the Midwest/Motor City Comicon Crew.
4. At Least One Pogo Book From The 1950s
5. A Barnaby Collection
6. Binky Brown and the Holy Virgin Mary
7. As Many Issues of RAW as You Can Place Your Hands On – A great regret of mine.
8. A Little Stack of Archie Comics – I gave away 30 or 40 of these at one point, to family friends, and I tripped over another 3 dozen at my parents the other day. I swear these things reproduce…
9. A Suite of Modern Literary Graphic Novels - Heh.
10. Several Tintin Albums – A major oversight in my collection, I plan on picking up the forthcoming complete box set of Tintin in English from Little Brown in December.
11. A Smattering Of Treasury Editions Or Similarly Oversized Books – I don’t have a ton of oversized books, but I do love the ones I have.
12. Several Significant Runs of Alternative Comic Book Series – I like the issues of many of these better than the collections, but I’ve got a lot of collected material too.
13. A Few Early Comic Strip Collections To Your Taste- I’m not a big classic strips fan, but I do have a number of Windsor McKay books.
14. Several “Indy Comics” From Their Heyday – This one and 12 seem close, but sure, I’ve got these too.
15. At Least One Comic Book From When You First Started Reading Comic Books –
Complete run of Transformers.
16. At Least One Comic That Failed to Finish The Way It Planned To - Rob Walton’s Ragmop.
17. Some Osamu Tezuka – Heh.
18. The Entire Run Of At Least One Manga Series - Also: heh. But if you’re reading this and need 5 in-print, short suggestions: Paradise Kiss (5 volumes), Offered (2 volumes), Dragonhead (10 Volumes), Antique Bakery (4 volumes), Tekkon Kinkreet (1 omnibus).
19. One Or Two 1970s Doonesbury Collections
20. At Least One Saul Steinberg Hardcover
21. One Run of A Comic Strip That You Yourself Have Clipped
22. A Selection of Comics That Interest You That You Can’t Explain To Anyone Else - Division Chief!
23. At Least One Woodcut Novel – I’ve got a great collection recently rleeased in Canada of 4 woodcut novels. Recommended.
24. As Much Peanuts As You Can Stand
25. Maus – My husband’s, actually.
26. A Significant Sample of R. Crumb’s Sketchbooks
27. The original edition of Sick, Sick, Sick.
28. The Smithsonian Collection Of Newspaper Comics
29. Several copies of MAD
30. A stack of Jack Kirby 1970s Comic Books
31. More than a few Stan Lee/Jack Kirby 1960s Marvel Comic Books
32. A You’re-Too-High-To-Tell Amount of Underground Comix
33. Some Calvin and Hobbes – I’d still like that ridiculous complete collection.
34. Some Love and Rockets – Luba and Palomar, though I might trade them in for the lovely new trade paperbacks.
35. The Marvel Benefit Issue Of Coober Skeber – This is awesome, check out the reprinted story in Ron Rege’s new release Against Pain.
36. A Few Comics Not In Your Native Tongue – 10 graphic albums en francais, 4 shelves of nihongo manga.
37. A Nice Stack of Jack Chick Comics
38. A Stack of Comics You Can Hand To Anybody’s Kid – Thank you, free comic book day.
39. At Least A Few Alan Moore Comics - Just a couple.
40. A Comic You Made Yourself – No, you can’t see it.
41. A Few Comics About Comics – The McCloud Ouevre is a good start…
42. A Run Of Yummy Fur
43. Some Frank Miller Comics – Probably too many.
44. Several Lee/Ditko/Romita Amazing Spider-Man Comic Books
45. A Few Great Comics Short Stories – Heh. Lots of anthologies in my house…
46. A Tijuana Bible – I wish the repro in the Fantagraphics Tijuana Bibles reprints wasn’t so poor, because I’ve seen some beautiful TB reproductions. Still, I do have a couple.
47. Some Weirdo
48. An Array Of Comics In Various Non-Superhero Genres – That’s actually mostly what I have?
49. An Editorial Cartoonist’s Collection or Two - Probably just 2, but I can’t recall.
50. A Few Collections From New Yorker Cartoonists

Notes: Working at The Beguiling, looking at this list there’s nothing I don’t have access too, nothing, which either speaks well of our store or to the barely-divergent venn diagram of Spurgeon’s tastes and our curatorial direction… Nevertheless, I don’t feel the need to grab runs of yummy fur, Arcade, Weirdo, or stacks of Lee/Kirby/Ditko books because they;re not going anywhere… But I’ve borrowed much of what’s above at one point or another, and some of the stuff I’m kind of embarassed about not having even a sample of (I really oughtta grab some Kurtzman Mad stuff…).

Part of Spurgeon’s list suggested people adapting it, removing and adding categories of their own. In that spirit, I’d like to recommend the following:

a. At least a few pre-Comics Code romance comics, or a collection of the same. This stuff is just amazing.
b. 5 different books about comics. I think it’s important to try and develop a deeper understanding of the medium and the material.
c. Own the same comic in two or more different languages. Compare! Contrast! Thrill to the better production values!
d. At least one sketchbook diary. Whether it’s Kochlka, Mo Willems, Jeff Brown, or someone you met at a con.
e. A good selection of wordless comics.

- Chris


I had actually meant to post about Seth’s lovely new cover for Taddle Creek magazine under better circumstances…

It turns out the original’s been stolen! Tom Devlin sent us a heads-up that the art was taken from the Taddle Creek offices. If you’ve got any information about its where-abouts, please contact us right away, mail@beguiling.com or 416-533-9168.

Also, if you’re in Toronto please spread the word around.

- Chris @ The Beguiling


Previews is due today, haven’t started it yet, and I can’t seem to type this morning. This is not a good combination. I may be… delayed… in posting.


janesinlove.jpgHere’s all the stuff I wanted to say about the Minx shut-down yesterday, but didn’t.

I didn’t really want to armchair quarterback this one, I think it’s unfortunate that it happened and the soundbite that everyone grabbed from my post yesterday (“I don’t think the rise or fall of this line says anything at all about the validity of comics for girls”) is what I want my defining statement on this event to be… But I figure this is all stuff that I’ve said at a bar (and yeah, I go to bars with my publishing industry friends and we drink and talk about the comics industry…) so I should probably man up and say them here. Here’s my thoughts on why I think Minx folded, and what I think had nothing to do with it:

1. It actually had really good, wide marketing.

I know, it’s weird, a lot of dudes are like “I never saw any marketing for it!” and the assertion, can’t remember where I saw it, that any failure like this is ultimately a failure of marketing, well I think that’s bogus. I’ve seen advertisements for Minx books on websites and in actual print magazines aimed at the target audience of YA girls. I know outreach and promotion was done to YA librarians, and there’s been substantial discussion of the line and of individual books on librarian-oriented listservs, both negative and positive, but the awareness was there. Racking is always a problem, everywhere, but I’ve read first-hand accounts over the last 24 hours of the books being racked in graphic novels and not working, in YA fiction and not working, in libraries and not working… The product was available and the right people knew about it, including the target market.

I will say that the DM seemed to get everything the mainstream market did, and then some, but that’s just because DM retailers are greedy and easily offended, particularly when it comes to perceived imbalances between attention given by DC Comics to the Direct Market and big-box stores… I understand where the idea that the Minx books were only ever advertised in the Direct Market comes from, but first hand, I can tell you that’s false.

Now clearly, the marketing wasn’t effective enough to overcome resistance to the product, but the marketing was both present and clear indicator of what the product was.

plainjanes.jpg2.  The books actually were quite well-supported by DC Comics, up until they weren’t.

I stand by my statement from yesterday; it’s incredibly unprofessional to drop a publishing line with promise after only a couple of seasons, and I honestly can’t believe that the folks at Vertigo didn’t stipulate a longer set-time period for the line in the mandate they received from DC… unless they did and DC just renegged, in which case… yikes.

But that said, DC really were behind this line and these books. Yesterday Heidi had “I know from many conversations that the Minx line wasn’t very popular with the rank and file of DC,” and that’s my experience as well, but so what? Everyone at DC in the sales department was (in my observation) entirely professional in my dealings with them in regards to the Minx line. They pushed the books like they should; they gave the Direct Market a really, really great ordering incentive on the books, offering full returnability on unsold copies… They got behind each release every week in the same way they did with everything else, and the worst thing I ever heard someone from DC say about the books is “They’re not really my thing…” which is actually kind of refreshing to hear, coming from a twenty- or thirty-something man. AND they were quick to follow-up with “But I’ve read them and I some of them are strong, I think there’s an audience,” because in the end they’re sales reps and that’s their job, to sell stuff. I never felt, as a retailer or as a book-industry observer, that the publisher wasn’t 100% behind these books.

Beyond that, we’ve all heard the figures thrown around for the dollars spent by Warner and DC to make this line a hit, and I think Dirk’s theory about the line collapsing under the weight of its budget is solid. We’ll never know, honestly, because the official DC response is pretty clear that no blame will be laid anywhere. Maybe Paul Levitz will let something slip in an interview 5 years from now.

emiko.jpg3. Minx was no half-hearted push into the YA section of the bookstores, it was not a cynical attempt to cash in on the manga market. 

Despite comments made by Shelley Bond at the outset of the line that she really wanted those manga readers to read comics that she liked better (that still sends chills up my spine, hearing that), Warner Brothers is not creating 14-20 graphic novels based on Shelley Bond’s whim, period.

Everyone up the line thought they had a chance to capture some of the market that had been newly created for comics for teen girls. If you’re going to excoriate Minx for that fact, then you better line up a lot of other pubs as well, including Viz, Tokyopop, and Del Rey. Everyone, everyone wants to be the ones producing the books that the massive demographic-swell of teenage boys and girls will read when they get “done” with shonen/shoujo manga. I could sit here all day and explain all of the initiatives that many publishers have undertaken to be the ones who publish what’s next. I won’t. I already have. Good on DC for throwing their hat into the ring, instead of just cedeing a whole generation to another publisher, or group of pubs, or style of material.

There was nothing half-hearted about Minx, everyone involved put a lot of energy into this.

4. So What.

Here’s where I make friends with everyone (note: sarcasm).

All the good intentions in the world don’t amount to much without the ability to back them up.

Put as politely and delicately as possible, to the best of my knowledge the vast majority of editorial staff, publishing staff, and creative staff, had little to no experience producing material for a Young Adult audience. I honestly don’t know what made them think that they could, actually. Everyone I’ve talked to in Children’s and Teen publishing has pointed out similar problems with the line, and all of it belies a real lack of understanding of how YA publishing works.

I’ve seen a lot of railing on the quality of the books here, particularly from teachers and librarians who are normally advocates for graphic novels, and that really oughtta tell you something.

That a diverse group of people (commentators? pundits?) can put together a list of the same 4 or 5 Minx books that were “pretty good” or “all right” while everyone excludes the rest, that’s telling too.

That those 4 or 5 books come from folks with a good deal of work under their belts creating material for the target audience? Close the book on it.

I applaud the effort expended by the creators and staff on these books, but David Welsh’s comment is probably the most apt: “My strongest impression of the Minx books I’ve read… is that they felt incomplete, that they were at least two rigorous edits away from being a finished piece of entertainment.” Those books were edited, David. They edited the hell out of those books, at least in some cases. But editing and producing books for a young adult audience is a very specific skill, and one that is coveted by some of the biggest publishers in the industry. I would be frankly shocked if someone could go from editing a fantasy-informed mature readers single-issue comic book line with a 60/40 male/female audience split for a number of years and then just pick up and start running a teen-girl oriented young adult original graphic novel line without a hiccup.

I think it’s clear that there were hiccups.

I think the difference between P.L.A.I.N. Janes and the newly released Janes In Love show that the creators and editors alike were learning on the job, how original graphic novels for a teen girl audience might work.

And I think it’s too bad that it’s over so soon.

Ending on a positive, here’s an anecdote for you about the MINX books.

We stocked every Minx graphic novel fairly deeply, at least 20 copies on each book. The books did fairly well for us, comparing well with mid-tier and lower-tier manga. The books were cross-racked between floors at various points, and the newest one always had a full-face display in our kids/teen area.

Last week, we repurposed some of fixtures to give more attention to graphic novels, and as part of the repurposing we ended up creating a rack that had all of our in-stock MINX (as well as other digest-sized teen-friendly graphic novels) with full-faces. The books have a line-wide design that I’m not a fan of, but racked all together, full face (something that rarely-if-ever happens in retail) they made for a nice display. Monday morning two young ladies came in, right in the MINX target demo, and headed to look at the books that would normally be of interest to them when they spotted the new display. After 15 minutes of browsing the books, they came to the front counter and had chosen two MINX titles out of the hundreds in their immediate area.

They looked like manga-fans, they shopped through an entire area dedicated to teen graphic novels, and those two books were what caught their eye. We might never know if they liked them or not, but those books did attract the audience they were supposed to, even if in a direct market comic book store.

That’s pretty good.

- Christopher


Tom Spurgeon did pretty-much the only write-up you need to read, but I did want to say a few things that occurred to me while hearing the news.

* I’m not really surprised. It’s one of those things where, if the Minx line had continued on like Vertigo for 10 or 15 years, I wouldn’t have been surprised, but that it’s ending a year and a half in? Also not terribly surprising. DC is weird for developing and then disregarding brands like that… the slowly leaking news that contracted-but-not-published books may still find a home within the company is testament to the weakness of their overall branding efforts, in my opinion.

* 18 months? Really? The length of their commitment was a scant two-seasons? That seems ridiculously unprofessional to me, to give a major publishing effort less than two years to find its feet… particularly one as theoretically well-funded as coming from DC Comics. Of course, in book publishing things like lines and deals can evaporate in even less time than that, ask Mark Siegel about his first time publishing Little Vampire and having the winds change direction on him. But I would have thought a three season commitment would have been a minimum deal to agree to with upper management, just to give yourself some time for course correction and to build brand recognition.

* Didn’t they just launch a crime fiction line and an original graphic novel initiative over at Vertigo? Jeezus, I wouldn’t want to be Will Dennis or that other editor right now. It’s like upper management has just completed the guillotine hanging over your desk at work, and you know exactly when it’s going to drop… to round out the metaphor I will add “Only big piles of cash will prop it up.”

* I really hated the photographs on the covers of the books. I get why that design was chosen, but it really, really didn’t work for me.

* Most importantly, I don’t think the rise or fall of this line says anything at all about the validity of “comics for girls” or any variation thereof… There are still plenty of excellent graphic novels for the YA market, and for girls in particular, out on the stands. I also think that there’s a market for more, and that every publisher looking to enter the market can learn from the successes and failures of MINX to create something that will ultimately succeed.

plain-janes-art.jpg

* Good luck to all of my friends involved with the line, I hope your stories find homes elsewhere.

- Christopher



Hey guys,

I was just wondering, do you want to see some gratuitous book porn on the blog here? It occurs to me from the comments section on that last little post that maybe you’d like to see the Japanese editions of Pluto that I picked up, or the Tekkon Kinkreet art books, or some of the other Japanese/foreign goodies I didn’t really talk about? Or is that not really content and I shouldn’t bother?
Just curious.

- Christopher


pluto001a.jpg

Coming February 17th…

- Chris