{"id":3708,"date":"2009-10-06T00:16:34","date_gmt":"2009-10-06T04:16:34","guid":{"rendered":"https:\/\/comics212.net\/?p=3708"},"modified":"2009-10-06T00:16:34","modified_gmt":"2009-10-06T04:16:34","slug":"ive-got-11000-reasons-for-you-to-come-clean-about-your-review-copies","status":"publish","type":"post","link":"https:\/\/comics212.net\/?p=3708","title":{"rendered":"I&#8217;ve got 11,000 reasons for you to come clean about your review copies."},"content":{"rendered":"<blockquote><p>Today the Federal Trade Commission revised their &#8220;Guides Concerning the Use of Endorsements and Testimonials&#8221; (<a style=\"color: #333333;\" href=\"http:\/\/www.mediabistro.com\/galleycat\/original\/091005endorsementguidesfnnotice.pdf\">click here to download<\/a>), urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving an endorsement. According to the\u00a0<em><a style=\"color: #333333;\" href=\"http:\/\/voices.washingtonpost.com\/posttech\/2009\/10\/bloggers_research_studies_must.html?hpid=news-col-blog\">Washington Post<\/a><\/em>, breaking these new guidelines could generate up to $11,000 in fines. &#8211; <strong><a href=\"http:\/\/www.mediabistro.com\/galleycat\/lit_crit\/ftc_blogger_rules_carry_11k_fines__139253.asp\" target=\"_blank\">Galleycat<\/a><\/strong><\/p><\/blockquote>\n<p>Well, that certainly puts the tussle that went down earlier this year in a new light. \u00a0About $11,000 of new light.<\/p>\n<p><a href=\"http:\/\/pwbeat.publishersweekly.com\/blog\/2009\/01\/30\/todays-pet-peeve\/\" target=\"_blank\">Earlier this year<\/a> Heidi MacDonald went on a bit of a tangent, ripping on comics bloggers who included whether or not a book was provided gratis by a publisher in their reviews. Like adding the phrase &#8220;<em>This review was based upon a complimentary copy provided by the publisher.<\/em>&#8221; to the end of the review. The comments section of that post heated up too, with respected newspapermen-and-women like Tom Spurgeon and Brigid Alverson coming down on opposite sides of the debate (Spurge openly-mocked the concept of noting when a book was provided by a publisher, Brigid wanted to cover all of her ethical bases). Well Guess What? Looks like the F T C came down like a sack of hammers in favour of fessing-up to your filthy filthy swag.<\/p>\n<p>So, for example, if I were to review Taiyo Matsumoto&#8217;s GO GO MONSTER which I got in the mail today, or Inio Asano&#8217;s WHAT A WONDERFUL WORLD which I got in the mail today, I&#8217;d have to&#8230;<\/p>\n<p>Wait, wait, let me get a picture:<\/p>\n<p><a href=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0624.JPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3710\" title=\"DSCI0624\" src=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0624-600x450.jpg\" alt=\"DSCI0624\" width=\"600\" height=\"450\" srcset=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0624-600x450.jpg 600w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0624-300x225.jpg 300w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0624.JPG 1600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0626.JPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3711\" title=\"DSCI0626\" src=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0626-600x450.jpg\" alt=\"DSCI0626\" width=\"600\" height=\"450\" srcset=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0626-600x450.jpg 600w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0626-300x225.jpg 300w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0626.JPG 1600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0627.JPG\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3709\" title=\"DSCI0627\" src=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0627-600x450.jpg\" alt=\"DSCI0627\" width=\"600\" height=\"450\" srcset=\"https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0627-600x450.jpg 600w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0627-300x225.jpg 300w, https:\/\/comics212.net\/wp-content\/uploads\/2009\/10\/DSCI0627.JPG 1600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>OMG&#8230; so beautifulllll&#8230;.<\/p>\n<p>Anyway, if I were to write a review about either of these fine books, I&#8217;d have to mention that these fine books were provided courtesy of the publisher, Viz LLC, or risk massive fines from the FTC! Well, if I positively reviewed&#8230; or &#8216;endorsed&#8217; the books. I guess I could rip on them and not have to disclose that I got them for free.<\/p>\n<p>Actually, I&#8217;m Canadian aren&#8217;t I? Fuck the FTC! They got nothing to do with me. I guess now this whole post is just me bragging that I got books early, from the pubs. Jesus, what a horrible lack of class, or tact, on my part. How utterly unprofessional. I don&#8217;t know why you even come here.<\/p>\n<p>Meanwhile, as I imagined she might, <a href=\"http:\/\/comicsworthreading.com\/2009\/10\/05\/reveal-those-review-copies-bloggers\/\" target=\"_blank\">Johanna Draper Carlson has all kinds of smart things to say on this very subject<\/a>. Go read what she has to say.<\/p>\n<p>&#8211; Christopher<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today the Federal Trade Commission revised their &#8220;Guides Concerning the Use of Endorsements and Testimonials&#8221; (click here to download), urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving an endorsement. According to the\u00a0Washington Post, breaking these new guidelines could generate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/comics212.net\/?p=3708\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;I&#8217;ve got 11,000 reasons for you to come clean about your review copies.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3708","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/posts\/3708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comics212.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3708"}],"version-history":[{"count":2,"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/posts\/3708\/revisions"}],"predecessor-version":[{"id":3713,"href":"https:\/\/comics212.net\/index.php?rest_route=\/wp\/v2\/posts\/3708\/revisions\/3713"}],"wp:attachment":[{"href":"https:\/\/comics212.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comics212.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comics212.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}