{"id":5611,"date":"2010-05-20T06:33:29","date_gmt":"2010-05-20T11:33:29","guid":{"rendered":"https:\/\/comics212.net\/?p=5611"},"modified":"2010-05-20T06:33:29","modified_gmt":"2010-05-20T11:33:29","slug":"cmxy","status":"publish","type":"post","link":"https:\/\/comics212.net\/?p=5611","title":{"rendered":"CMXy"},"content":{"rendered":"

(via<\/a>)<\/p>\n

So, here’s the deal:<\/p>\n

CMX wasn’t, at its inception, a particularly well-run company. There are a lot of excuses out there, but bluntly DC didn’t know a thing about the manga market, and the person they hired to start the imprint wasn’t good at his job. DC offered a deep-discount offer to retailers to stock some of the initial titles, MADARA in particular, an older-Seinen action adventure title at the height of the shoujo boom. (Their sole shoujo title was from the 1970s.) I can’t stress enough,\u00a0their initial licenses were very strange and generally weak with no cohesion as a line.<\/p>\n

Sales tanked, comics retailers who were encouraged to buy BIG were left with unsold stock, and comics retailers have long and ‘specific’ memories and if they’re ever burned by anything they never forget and hold a grudge indefinitely. (Except for superheroes of course; Marvel and DC are putting out lit cigarettes on the foreheads of comics retailers every month, and they keep coming back for more. But say something nasty about Carol Kalish in an obituary and I WILL NEVER BUY YOUR FUCKING BOOKS FOREVER I HATE YOU. Comics are kinda lame sometimes<\/em>.)<\/p>\n

So with retailers burnt, the publisher upped the ante and censored one of their second wave of titles, when the _only_ thing it had going for it was the dirty bits. Manga fans hold STUPID grudges too, and they only need the thinest whisper of an excuse to steal their shit forever. “CMX censored Tenjho Tenge! That’s why I’ll download all the books they publish and never give them any money ever!” Siiiiiiiiiiiiiiigh. <\/em>You’re awful, flat out awful.<\/p>\n

But that’s besides the point; fans were burned too.<\/p>\n

So no retailer support, little fan support, reported difficulties getting press coverage\/convention coverage, and the books were barely ever in bookstores. All of it added up to…? What? Surprise? It wasn’t a matter of if CMX was going to get closed but when<\/em>, and bad news at Viz provides the perfect cover doesn’t it? “See! Economic downturn! We can’t publish manga if Viz can’t!” Except of course Viz are publishing manga, just tightening their belts. Feh and bah.<\/p>\n

This all smells very much like someone got some early July DC solicitations, noticed there were no CMX books, and started asking questions. This seems exceptionally poorly handled, from a company who’s doing a great job at poorly handling this imprint.<\/p>\n

So to summarize: It was a line that was poorly conceived, poorly run for the first half of its life and then barely run at all for the last half. Then it was unceremoniously killed. The end.<\/p>\n

I’m not saying the whole thing isn’t utterly depressing, it is, but only because it’s just a monumental waste of time and resources and talent and opportunity, not because I’m particularly sad to see it go. Maybe that’s mercenary of me–a lot of other people liked the line and I should probably shut up–but yeah. DC evidenced quite clearly that they have no idea how to run a manga line so if they weren’t going to _try_ then it’s best they stopped wasting my time clogging up my shelves.<\/p>\n

– Chris<\/p>\n","protected":false},"excerpt":{"rendered":"

(via) So, here’s the deal: CMX wasn’t, at its inception, a particularly well-run company. There are a lot of excuses out there, but bluntly DC didn’t know a thing about the manga market, and the person they hired to start the imprint wasn’t good at his job. DC offered a deep-discount offer to retailers to … <\/p>\n

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