“Well maybe this is telling, but I’ve always put my enjoyment of the festival second \u2014 or maybe third \u2014 to doing the work and promoting a bunch of great comics creators, giving them a place to make a few bucks and expand their audiences. Aspects of TCAF are certainly enjoyable, but the real value to me is more that it’s rewarding. That sounds a little martyr-y, I’m sorry, it’s not intentional.”<\/p>\n
http:\/\/www.openbooktoronto.com\/magazine\/summer_2011\/smart_producers<\/a><\/p>\n —<\/p>\n “I just did a quick count and Marvel have about 100 ongoing series and mini-series set in the main Marvel U coming in August, give or take. Looking at the DC list, it seems the vast majority of books getting issue #1s are, in fact, being rebooted rather than exploring entirely new concepts or characters, which means that as retailers we have hard sales data on those books. We know what\u00a0Action Comics #900<\/em> sold, and we know what Grant Morrison\u2019s\u00a0All Star Superman #1<\/em> sold, and we know what\u00a0really big event books <\/em>with\u00a0real-world press coverage <\/em>tend to do to sales, so we\u2019ve got a usable metric to figure out orders on Morrison and Morales\u2019\u00a0Action Comics #1<\/em>. Again, I think we know the general ballpark of where to place our orders on almost all of these titles, and that they\u2019re #1 issues will largely mean more copies are sold than the previous issue, not less. Compared to Marvel\u2019s 100-title continuity, 52 books in the DCU seems almost quaint, and certainly easier to deal from an ordering perspective.”<\/p>\n